Ad refresh monetizes longer user sessions more effectively by reloading ads displayed on a site or app at optimized intervals.
This process is used to improve the user experience by displaying fresh and relevant content to the viewer and to increase the efficiency of ad delivery by reducing the number of wasted impressions.
- Ad refresh typically happens at a set interval, such as every 30 seconds or every time a user navigates to a new page on the website.
- When an ad is refreshed, a new advertisement is called from the ad server and displayed in place of the existing ad.
- This process can help to keep the ads on a website fresh and engaging for the viewer, and can also help to increase the click-through rate (CTR) and overall performance of the ads.
Ad refresh is often used in conjunction with real-time bidding (RTB) and programmatic advertising, where the selection of the ad to be displayed is determined by automated algorithms based on factors such as the viewer's demographic information and browsing history.
By using ad refresh in conjunction with these technologies, advertisers can target their advertisements more effectively and increase their return on investment (ROI).