What is CCPA?
The California Consumer Privacy Act (CCPA) is designed to regulate the ‘sale’ of personal information of California residents by a business. Specifically, the CCPA ensures that Californian consumers have control over their data in the following three ways :
- Prohibit the sale of their personal information
- Request personal information to be deleted
- Right of access to what personal information has been stored
How can Venatus help with your CCPA needs?
The Venatus Consent Management Platform (CMP) provides consent management conforming to the CCPA regulation for United States users located in the state of California to interact with and store their respective consent choice. We then forward the user’s choice to our advertising partners.
The CCPA consent user interface is opened by a user clicking a link that the CCPA regulation requires to be labeled “Do Not Sell My Personal Information”.
<button class="ccpa" type="button" onclick="__uspapi('displayUspUi');">
An example of the user’s journey process from Buzzfeed:
As default, the UI shown will look like the following: