At Venatus, we want to work with you towards making your monetization strategy succeed while enhancing user experience. We encourage you to reach out to your Venatus team and inform them about planned changes to your layout.
In the current digital age, it is important to keep your site design and content fresh and relevant. It is however also very important to ensure your site feels fast and responsive across all screen sizes and aspect ratios. This is especially true when it comes to gaming content publishers and publishers that have strong organic traffic.
While advertising is part of the website experience, it is important to design the website with the users in mind and provide an ad layout that strongly compliments it.
Some considerations when updating your site:
- A/B testing incremental changes to the layout such as positioning of the navigation bar, making changes to the Side Rail layout or testing ad placements or ad types can reveal user behaviour and inform which layout changes will be most welcomed.
Testing new site layouts with your social or paid users is a good strategy to protect your organic user base that have become used to your current layout.
- Before making sweeping changes, please ensure the layout is working across all platforms, screen sizes and is a responsive design utilising modern technologies to ensure speed and compliance.
- Core Web Vitals, SEO ranking and your site traffic sources can help you determine an ideal web layout with ads complimenting the user journey, user experience and your monetization goals.
- Work with your ad partner to ensure that ad experience is part of your site layout rather than an afterthought. Your users are there to view the amazing content you create and offer. Let's work together and make monetization a fun experience and part of your website design.
At Venatus, we want to work with you towards making your monetization strategy succeed while your user experience is enhanced. To achieve this we encourage you to reach out to your Account Manager and Publisher Operations team and inform them about any planned changes to the site layout.
Venatus works with a large number of advertisers, ad partners and is a proud partner for both our publishers and advertisers ensuring a better ad experience. We are a "Google Certified Publisher Partner". We are also a member of IAB and TAG compliant. To ensure we are providing an optimal experience to our partners, we put special emphasis on overall ad and site viewability along with ad layout implementation that allows us to serve customised ad creatives through direct supply.
If you are redesigning your website or exploring ad layout changes, please reach out to your Venatus team and we will work with you on a successful layout improvement plan and strategy.
At Venatus, we work with some of the most premium brands and advertisers and bring them closer to our network of publishers. To know more reach out to us via market@venatus.com