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  2. Privacy and Consent

Consent Management Platform (CMP)

What is a CMP?

A CMP is a piece of code used to collect and manage consent from visitors to your website. This code protects the privacy of your users and ensures any data collection has the user's consent. In short, a CMP lets users know that they have control of their own data and privacy. 

Why is it important to have a CMP?

Having a CMP ensures your website is compliant with data protection laws, including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). 

How do I get a CMP?

Venatus offers an integrated CMP within a publisher solution.