Our industry is very dynamic and filled with good and bad players in the ecosystem.
While we are all for A/B testing to better understand what an ideal set-up would be for your sites, we also have to play by the industry rules:
- Supply Path Optimization: In order to ensure we provide a clear path to your website's inventory and users for all our partners, we want to be the only ad stack on the page generating and monetizing ad requests. This helps us achieve better performance by controlling buying opportunities.
- Our Custom Tech Stack: We have developed a very customised header-bidding wrapper that allows us to provide the best-in-class monetization for our publishers. In order to achieve this, we have a custom bidder logic/engine. Although it is based on Prebid, our ad-serving logic is completely unique, which requires us to be exclusively monetizing ads on a page.
- Direct Sales: Venatus has a global ad sales team that works with some of the biggest brands in the world. We have exclusive relations and partnerships with a lot of agencies and demand partners. So, to ensure we are managing all the negotiations effectively and driving maximum revenues, we want to ensure we are exclusively representing websites.
By providing us with exclusive access to your website's monetization, you will be able to focus on the things that you love the most: creating engaging content. All the advertising heavy-lifting is now in the hands of a team with years of experience and expertize in monetization.